Philippine broadcast leader GMA Network, Inc. signed a deal with telco giant PLDT-Smart Communications, Inc. laying the groundwork for a formidable partnership that is set to revolutionize the experience of TV viewing in the Philippines. At the signing ceremony held in Makati City on January 9, the companies entered into a technology, content, and distribution agreement that will involve the launch of game-changing innovations that will power the media giant’s digital transformation.
GMA Network through its subsidiary GMA New Media Inc., signed a partnership deal with PLDT-Smart Communications Inc. “This partnership is a clear statement that we are welcoming disruption and embracing digital with open arms. By riding the wave of disruption with PLDT and Smart as partners, we will not only upgrade the quality of content we are producing but we are also setting the stage for a new age of digital television,” said GMA Network Chairman and CEO Felipe L. Gozon.“We have to constantly push boundaries in order to maintain our relevance to our customers and audience,” Gozon said during the signing ceremony.
“We have to constantly push boundaries in order to maintain our relevance to our customers and audience,” Gozon said during the signing ceremony.
“For GMA, we have to recognize that for us to maintain our position as the leading broadcast station in the country. We must evolve in accordance with the shifting habits and preferences of our audiences,” he added.
“As we transform our business from being a legacy telco into the premier and most trusted digital enabler in the country, this partnership will enable us to power GMA’s digital pivot and help deliver to our millions of fixed and wireless subscribers GMA 7’s unique and compelling content, as well as exciting new digital experiences to more Filipino families,” said PLDT and Smart Chairman and CEO Manuel V. Pangilinan.
GMA Worldwide, Inc. 